Definitely makes it taste at least a little better than the typical adhesive on normal rolling papers! The chocolate flavor has a hint of chocolate in its scent when it burns, but the other flavors I received (espresso, wild cherry, strawberry, and yummy mango) mostly just made it taste nice while rolling the joint, which is nice. The espresso flavor is just subtly sweet to me personally, but I can definitely taste the intended flavor in the others!